What Happens After Labubu Mania Ends? Pop Mart Jewelry Might Be an Answer
Pop Mart Expands from Collectible Toys to High-End Jewelry: Introducing Popop
💍 Why Pop Mart's Jewelry Expansion Matters
Renowned for collectible toys such as Labubu and Skullpanda, Pop Mart’s venture into jewelry could redefine its brand and consumer appeal.
This strategic pivot examines whether collectible brands can sustain long-term consumer interest beyond initial excitement.
The minimalist, cube-shaped Popop flagship boutique—Pop Mart’s first high-end jewelry concept—features a pastel-cream exterior, circular glass entrance, and mint-green product pyramids that glow through floor-to-ceiling windows. | Photo by Pop Mart + Popop
💯 Launch of Popop: Pop Mart's Premium Jewelry Brand
Pop Mart officially unveiled its jewelry brand, Popop, five months ago, expanding its focus from collectible toys to luxury lifestyle products.
The launch was strategically timed with Lunar New Year and Valentine's Day, showcased through exclusive pop-up stores in major cities like Shanghai and Shenzhen.
Popop’s debut collection features materials such as sterling silver, cubic zirconia, and artificial pearls, creatively integrating iconic Pop Mart characters.
