Pop Mart IP Ranking: Labubu Dominates, Crybaby Surges
Who’s the Most Popular Pop Mart Character? Labubu Sales Dominate 🧾
Context: Thirteen Pop Mart IPs now clear ¥100 million a year, but Labubu alone out-earned Molly and Skullpanda combined.
Fast facts ℹ️
Here’s how the top Pop Mart characters stacked up in 2024, based on revenue and year-over-year growth:
🏆 LABUBU — ¥3.04 billion yuan / $420 million USD (+726%)
🥈 MOLLY — ¥2.09 billion yuan / $288 million USD (+105%)
🥉 SKULLPANDA — ¥1.31 billion yuan / $181 million USD
According to Pop Mart’s latest annual filings, this Pop Mart IP ranking shows Labubu in a league of its own.
Why It Matters 🏫
Pop Mart’s character portfolio generated ≈ ¥12.7 billion ($1.75 billion) in 2024—its biggest IP haul on record. Labubu sales alone delivered ¥3.04 billion (about 24% of the pie), proving one monster can bankroll a global blind-box economy. But explosive gains from Crybaby (+1,537% YoY) and Molly (+105% YoY) hint at a broader IP boom.
