Pop Mart IP Ranking 2025
Labubu still rules Pop Mart fandom, yet surging sales hint a challenger closing in.
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¥3.04 billion yuan / $420 million USD
First Pop Mart IP to smash the ¥3 billion barrier; revenue up +726% on a global Labubu plush boom and nonstop fan events from Bangkok to Paris.
Character Biography & Origin 📜
Creator: Kasing Lung
First appearance: 2015 — The Monsters Nordic fairy-tale picture-book series
Core concept: A small, kind-hearted forest monster whose playful tricks often backfire—rooted in Nordic folklore and Lung’s love of classic tales.
Narrative Snapshot 📖
Labubu’s adventures bounce from enchanted woods to macaron dreamlands and even outer space. Mischief sparks chaos, but warmth and laughter follow, proving that a little trouble can lead to big joy.
Major Appearances 🎬 (chronological)
2015 — The Monsters picture-book trilogy → introduces Labubu’s world.
2019 — Pop Mart × Labubu Series 1 blind boxes → first mass-market vinyl run; instant sell-out.
2023 — Big Into Energy Labubu series → mint-green bunny-suit plush headlines global campaign.
2024 — Blackpink’s Lisa spotted with a Labubu keychain → Southeast-Asian trend surge.
2024 — “EVERYBODY KNOWS” solo exhibition, Hong Kong → towering blue Labubu statues greet visitors.
Fast Facts ℹ️
Species / Type: Forest monster (The Monsters family)
Signature look: Pointed ears, wide teal eyes, toothy grin
Catchphrase / Motif: “Mischief + kindness = joy”
Milestones: First Pop Mart IP to top ¥3 billion annual revenue; 2024 sales up +726 % YoY
Fandom highlights: #Labubu tag > 23k posts on Instagram; rare “Ice Erosion” variants resell >$1,000
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¥2.09 billion yuan / $288 million USD
The original mascot turns 20 next year and still grows +105% thanks to premium lines like Space Molly and cross-community collabs.
Character Biography & Origin 📜
Creator: Kenny Wong (official brand page)
First appearance: 2006 — 3-inch vinyl figure with How2Work introducing Molly’s pout and palette.
Pop Mart partnership: Began 2016; blind-box lines vaulted Molly to global fame.
Core concept: A proud, curious little girl whose big eyes and stubborn pout capture the wonder of childhood.
Narrative Snapshot 📖
From painter to astronaut, Molly re-costumes endlessly—Space Molly, Ice Erosion, Retro Anniversary—but every series circles back to her mantra: stay curious, stay bold.
Major Appearances 🎬 (chronological)
2006 — Debut vinyl (Kenny’s Work × How2Work) → seeds Hong Kong designer-toy buzz.
2016 — Pop Mart × Kenny Wong Series 1 → ignites Molly’s blind-box boom.
2021 — MEGA “Watermelon” Space Molly (1000 % / 400 %) → ¥3 999 RMB flagship sells out worldwide.
2024 — “Ice Erosion” Molly (Instinctoy collab) → frost-crystal makeover marks premium era.
2024 — Anniversary Statues – Classical Retro set → revisits fan favorites ahead of Molly’s 20th in 2026.
Fast Facts ℹ️
Type: Human girl, art-student persona
Signature look: Emerald eyes, pouty lips, painter’s beret (with countless cosplay twists)
Catchphrase / Motif: “Every day is a canvas.”
2024 revenue: ¥2.09 billion / $288 million — up +105 % YoY
Fandom highlights: Space Molly drops spark overnight queues; MEGA editions flip for high premiums
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¥1.31 billion yuan / $181 million USD
Art-house aesthetics meet mass appeal; the Warmth series alone sold 791k sets, keeping Skullpanda in the billion-yuan club.
Character Biography & Origin 📜
Creator: Xiong Miao (aka SKULLPANDA) — Pop Mart designer, North Studio director.
First appearance: 2018 — “First-Generation Baby” limited resin (199 pieces).
Pop Mart debut: 2020 — Baby Ancient Castle blind-box series.
Core concept: A fashion-forward panda spirit exploring solitude, identity, and street style; her stark makeup ignited an Instagram cosplay wave.
Narrative Snapshot 📖
Drifting through night cities, frozen ballrooms, and gothic ruins, Skullpanda balances vulnerability with defiance. Each series reframes her setting but keeps the core theme: a lone wanderer facing a beautiful yet haunting world.
Major Appearances 🎬 (chronological)
2018 — “First-Generation Baby” resin → establishes skull-mask aesthetic.
2020 — Baby Ancient Castle blind-boxes → Victorian outfits anchor gothic lore.
2022 — MEGA COLLECTION 1000% “Thaw” statue → 70 cm flagship sells out in minutes.
2023 — Warmth blind-box series → 791,000 sets sold in one year.
2024 — Winter Symphony TikTok campaign → luxe orchestral attire pushes couture edge.
Fast Facts ℹ️
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¥1.16 billion yuan / $160 million USD
Fastest-rising IP (+1,537 % YoY). “Healing Through Tears” messaging unlocked an emotion-driven fandom and vaulted it past ¥1 bn in its breakout year. Watch to see if this jumps even higher in the 2025 Annual Report.
Character Biography & Origin 📜
Creator: Mod-Nisa Srikamdee (artist alias “Molly”).
First appearance: 2022 — Cry Parade blind-box series.
Pop Mart debut: 2022 — same Cry Parade launch.
Core concept: A gender-free “emotion sprite” whose oversized tears turn vulnerability into strength, inspired by the creator’s own childhood habit of crying easily.
Narrative Snapshot 📖
Each drop riffs on the theme Healing Through Tears—from pastel bunnies to pop-art superheroes—reminding fans that catharsis can be cute and that honest emotion fuels connection.
Major Appearances 🎬 (chronological)
2022 — Cry Parade blind boxes → Pop Mart debut; instant sell-out in SE Asia.
2023 — Crying Again vinyl-plush hybrids → introduces mixed-media format.
2024 — Crybaby × The Powerpuff Girls → first licensed crossover.
2025 — “Crying Through Love” TikTok challenge → hashtag tops 800M views
Fast Facts ℹ️
Type: Emotion spirit.
Signature look: Short bob, teardrop cheeks, freckles.
Catchphrase / Motif: Healing Through Tears.
2024 revenue: ¥1.16 billion / ≈$160 million; fastest-rising Pop Mart IP (+1 537 % YoY).
Fandom highlights: Viral TikTok filter; #Crybaby tag >800M views.
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¥0.91 billion yuan / $126 million USD
Steady performer with a broad collector base; maintains ~7 % of artist-IP revenue through frequent series drops.
Character Biography & Origin 📜
Creator: Ayan Deng.
First appearance: 2019 — Dimoo World: Animals blind-box collectibles.
Pop Mart debut: 2019 — same series.
Core concept: A shy boy guided by the shape-shifting Baby Cloud on his head, facing real-world fears but fearless in dreams.
Narrative Snapshot 📖
Dimoo drifts through star-lit candy galaxies, underwater kingdoms, and Disney cameos, balancing child-like awe with gentle melancholy—proof that imagination is the safest place to grow up.
Major Appearances 🎬 (chronological)
2019 — Animals series → establishes cloud motif.
2021 — Space Traveler MEGA 1000 % → premium 70 cm release.
2024 — Animal Kingdom series → record global launch.
2025 — Dimoo × Disney cable charms → first official Disney crossover.Fast Facts ℹ️
Type: Dream-traveler boy + Baby Cloud familiar.
Signature look: Big eyes, swirl of pastel cloud hair.
Catchphrase / Motif: “Dream farther.”
2024 revenue: ¥0.91 billion / ≈$126 million; steady 7 % of artist-IP sales.
Fandom highlights: @dimooworld IG 32k followers; MEGA drops sell out in <60 s.