Popop Opens Its First Physical Store at Grand Gateway 66, Shanghai
Popop’s debut flagship in Shanghai marries fine-jewellery polish with SkullPanda’s sci-fi whimsy; soft mint & ivory set the palette. | Courtesy Popop
⏰ Tue Jun 3, 2025 @ 10:30 AM PST
🐟 Published from Seattle, WA
🔨 Built by Chase Burns Broderick
Pop Mart’s jewelry label Popop has quietly begun trial operations at Grand Gateway 66, marking the brand’s first bricks-and-mortar location. According to company statements, the “national first official store” opened for a soft launch on 30 May and will hold its formal ribbon-cutting on 13 June.
A faceted marble desk and mint display cubes keep the focus on each IP-inspired charm and pendant. | Courtesy Popop
Inside, a mint-and-ivory palette frames sculptural displays and SkullPanda-inspired accents. The boutique stocks launch collections for Hirono, SkullPanda, Molly, and Crybaby, giving collectors a new way to wear their favorite characters rather than display them on a shelf. The concept leans into Pop Mart’s wider strategy of “emotional consumption,” a buying behavior we unpacked in our recent MoonFox Data report breakdown.
The circular counter invites 360° browsing of SkullPanda, Molly, Hirono, and Crybaby jewelry launching this month. | Courtesy Popop
A second Popop boutique is slated to open at Beijing’s China World Mall on 14 June.
