Pop Mart TikTok Sales Surge: Designer Toys Beat Beauty

Labubu’s got the key to your candy-coated heart (also: the key to the bank) 💖🔑 🏦 | Image via Pop Mart Official

Recently, TikTok Shop’s top earners list has read like a beauty-brand honor roll. Not last month. Pop Mart—best known for its blind-box menagerie of Labubus, Mollys, and Crybabies—vaulted from #19 to #1 in a single month, ringing up an estimated US $6–7 million in US sales in April 2025.

First, some math—How much does a Labubu “Big Into Energy” doll cost? 🔋

• US retail: US $27.99 (official Pop Mart price for a single blind-box in this series)

• China retail: ¥99 (≈ US $14)

• Median resale (30-day window): US $56 (about +100% vs. US retail)

• Typical resale range: US $50–70 (common figures)

• Secret chase peak: US $425 (≈ 15× retail) on eBay

(600 completed listings scraped from eBay, Mercari US & JP, Yahoo JP Auctions, and Carousell; converted to USD at day-of-sale FX.)

Takeaway: Early Labubu buyers could often flip boxes for 2× retail within the first month, consistent with past Pop Mart blind-box trends.

April 2025 GMV: Pop Mart’s record US $6–7 million 🚀

Pop Mart’s TikTok storefront (@POPMART US SHOP) posted an estimated $6–7 million in April TikTok Shop sales, dethroning beauty mainstay Medicube and ending a nine-month run dominated by cosmetics and wellness brands. That data comes from EchoTik’s dashboard, accessed 19 May 2025. Marketplace Pulse’s independent tracking showed a nearly identical figure (~US $6 million) for Pop Mart’s April sales. Kalodata (via ChineseSellers), which tracks live-stream checkouts only, logged US $4.82 million for Pop Mart in April—lower because it excludes non-live “catalog” orders.