Pop Mart ramps U.S. hiring around new HQ
From Peach Riot: Rush Hour, the newest Pop Mart blind-box line created by Los Angeles illustrator Libby Frame—Pop Mart’s first home-grown American IP.
📦 Today's chase — Pop Mart is deepening its North American roots with a wave of talent acquisition across digital, retail, and licensing roles—all clustered in Los Angeles/Glendale.
Why it matters: Signals Pop Mart’s commitment to its U.S. expansion, aligning with its new global footprint and 900% regional revenue jump.
• Concentrates roles at or near Los Angeles HQ, centralizing operations in SoCal
• Prioritizes hires in digital marketing, IP scouting, influencer engagement, and finance
• Targets bilingual (English/Spanish) talent, hinting at a cross-border Americas strategy
State of play: Hiring by category
Brand & Community:
• Roles: KOL & Community Coordinator, Digital Marketing Manager, Social Media Creator
• Trends: High fluency in TikTok/Instagram/Discord; emphasis on trend-spotting and analytics
• Signals: Focus on Gen Z engagement and organic brand buzz
Licensing & IP:
• Roles: Artist IP Coordinator, Licensing Coordinator, Product Development Coordinator
• Trends: Prior experience in artist relations, fashion licensing, and trend research
• Signals: Expanding original IP pipeline, likely to feed outbound collabs and local co-creations
Channel Expansion:
• Role: Senior Channel Sales Manager
• Trends: Deep experience building reseller networks, toy industry tenure, specialty and department store ties
• Signals: Launching Pop Mart’s U.S. reseller channel to scale beyond DTC and branded retail footprint
Sales & Ops:
• Roles: Wholesale Sales Specialist, Retail Finance Manager , Vending Machines Coordinator
• Trends: Expertise in ERP systems, NetSuite, Power BI; FMCG or retail backgrounds preferred
• Signals: Maturing U.S. retail operations and prepping for broader channel distribution
PR & Storytelling:
• Role: Public Relations Manager
• Trends: Deep media rolodex, Gen Z narrative fluency, cross-cultural campaign skills • Signals: Building Pop Mart’s U.S. media playbook from scratch
