Pop Mart Pop Blocks Debut: Could China’s Disney Out-Lego Lego?
Toy reviewer DJ Ten Smith sizes up the entire Pop Blocks – Forest Secret Base lineup, from the 12-inch Labubu to each modular lab kit—then builds them live in his 13-minute unboxing video.
🎁 Today’s chase
Pop Mart’s U.S. Instagram account recently hyped “THE MONSTERS — Forest Secret Base” Pop Blocks, signaling the line’s first full-blown North-American promo. The carousel calls the set “Big news!” and urges fans to tag @popmart_us for giveaways—Pop Mart’s usual soft-launch playbook.
Inside the Pop Blocks rollout
Pop Mart has been road-testing its own Lego-style micro-brick line, Pop Blocks, since last year’s “Labubu — Forest Secret Base” modular play-sets took off across Asia. Seasonal blind-block waves like “Wealthy Snake’s New Year” followed, and in April the new “Zsiga: Walking Into the Forest” kits quietly appeared on Pop Mart’s U.S. web-shop, alongside the Japan and Macau sites—signaling a broader, global expansion of the brand’s construction-toy gamble beyond Southeast-Asian test markets.
In Asia, stores couldn’t keep them
Thailand’s ConceptOne hobby shop listed the Forest Secret Base starter kit at ฿3,400 (≈ US $90) and marked every variant “Sold out” in the first week.
User-generated buzz snowballed
A Thai YouTuber’s full build of the Labubu set has 19k plays and counting; TikTok clips tagged #PopBlocks show locals timing builds and swapping tips.
Why the U.S. drop matters
Early sell-outs and a brisk secondary market in Thailand and its neighbors gave Pop Mart proof that bricks could resonate beyond blind-box die-hards—fueling confidence to push Pop Blocks into the U.S. web-shop this spring.
