Pop Mart Heads to West Hollywood Pride 2025: How to Join the Peach Riot Float

Written By Chase Burns

Built by Chase Burns Broderick

Three stylized Peach Riot band members in bright pastel outfits pose together—one with a guitar, one singing into a mic, and one holding a tall pink flag bearing a rainbow peach emblem—surrounded by cartoon stars on a dreamy gradient sky.

Illustration of Pop Mart’s Peach Riot trio geared up for Pride 2025: guitarist Lolly in a star-spangled cowgirl outfit, vocalist Gigi sporting candy-pastel sleeves and a rainbow belt, and drummer Mimi waving a pink flag with a rainbow-ringed peach logo. Framed by floating yellow stars, the trio radiate bubblegum-punk energy against a soft watercolor backdrop—telegraphing the “Rainbow Riot” theme and sheer celebratory spirit of the upcoming release.

Pop Mart has confirmed its biggest U.S. Pride activation to date: a Peach Riot–themed float in the West Hollywood Pride Parade on Sunday, 1 June 2025. Below you’ll find step-by-step instructions to redeem your ticket, snag the limited Parade Gift Pack, and march alongside creator Libby Frame.

Pop Mart x WeHo Pride — March with Peach Riot

  • Parade date: Sunday, 1 June 2025 (West Hollywood Pride Parade)

  • Time: Parade steps off at 12 p.m. PT; Pop Mart contingent marches roughly 12 – 4 p.m.

  • How to join: Redeem 200 Pop Mart points in-app for a “West Hollywood Pride Parade” ticket.

    • Redemption unlocks an exclusive Parade Gift Pack + a Partiful link with live logistics.

    • First 150 fans who check in on-site secure a marching spot; RSVP alone is not a guarantee. (Fine-print: “Gift pack redemption does NOT guarantee parade entry… Only the first 150 fans to check in will secure a marching spot.”)

  • On-site perks: March alongside the Peach Riot float and creator Libby Frame; collect your Gift Pack before noon.

  • Rainbow Riot merch promo (online, 23 May 00:00 PT → 31 May 23:59 PT):

    • Spend US $59 / CA $79 → free sticker set

    • Spend US $99 / CA $129 → free drawstring backpack

    • Limited quantities; some SKUs excluded.

  • Limited drops live now: Premium Rainbow Riot statues — Frankie, Poppy, Gigi — plus other Pride-themed figures.

Quick FAQ

  • Do I need to bring ID? Yes — the check-in team verifies the in-app ticket against a photo ID before handing over wristbands and Gift Packs.

  • What if I miss the 150-person cut? You’ll still receive the Gift Pack but must watch from the sidelines.

  • Can I buy the Rainbow Riot statues on-site? Pop Mart says the figures remain online-only; no parade-day sales are planned.

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