Pop Mart’s KUBO Says ‘Love Wins' and Comes Out for Pride 2025
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The blind-box collectible company's first openly queer vinyl, the translucent ‘KUBO — Love Wins’ drop, arrives 23 May with a global Pride message
Pop Mart’s main account lit up on 19 May with the debut of its “KUBO – Love Wins Pride 2025” Pop Mart figure and the lines: “Own your truth, just like KUBO. He follows what he loves—never the crowd.” A day later, @popmart_us echoed the post, pinning a US on-sale date of 23 May. Both captions hash-tagged #LoveWins, echoing global Pride slogans and all but confirming that the “KUBO – Love Wins Pride 2025” Pop Mart figure confirms the previously taciturn KUBO character is canonically queer.
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NEW FOR PRIDE 2025
Peach Riot Rainbow Riot FigurineS
UPDATED WEDNESDAY, MAY 21, 2025Pop Mart’s 2025 Pride calendar just cranked the volume to 11: the Rainbow Riot Poppy statue (with band-mates Frankie & Gigi close behind) is the first Peach Riot release dressed head-to-toe in a full-spectrum gradient. The quiet web-page drop on Wednesday, May 21, 2025 suggests another lightning-sell-out premium launch—one that finally folds Pop Mart’s resident punk-fairy girl-band into its annual Pride lineup.
🇺🇸 Why Peach Riot is a rarity
Los-Angeles illustrator Libby Frame is Pop Mart’s first—and still only—US-based creator with a wholly original line: the punk-fairy trio Peach Riot (Rise Up 2023 → Rainbow Riot 2025). Pop Mart’s own artist index lists just one American flag next to dozens of Asian and European names.
Licensed capsule drops with US estates—MEGA Space Molly × Jean-Michel Basquiat, Keith Haring crossovers, or Space Molly × Gary Baseman—don’t change that math; they graft American art onto pre-existing Asian characters rather than introduce a brand-new American IP.